Splash-proof · ultra-lightweight · Hawai‘i-born · 10 years of redefining the beach-to-street accessory category.
Founded in 2014 by Native Hawaiian women Rachael Leina‘ala Soares and Heather Aiu, ALOHA Collection didn’t just launch a bag—it created an entirely new product category: Splash-Proof®.
The brand’s signature Tyvek-based technical fabric is water-resistant, featherlight (most bags weigh under 8 oz), and remarkably durable[reference:0][reference:1]. Every piece is engineered for real life: sand shakes off, spills wipe clean, and the material doesn’t absorb moisture[reference:2]. Beyond function, ALOHA Collection gives 5 % of annual profits to Hawai‘i-based conservation and cultural organizations—a commitment woven into its DNA[reference:3][reference:4].
Key differentiators: ultra-lightweight, packable, vibrant tropical prints, native Hawaiian–owned, and a steadfast commitment to mālama ‘āina (care for the land)[reference:6]. The brand is stocked in Nordstrom, 25 countries, and plans 15–20 brick-and-mortar stores by end of 2026.
SoCal, Hawai‘i, Florida, and beyond — people who move between beach, gym, work, and travel without missing a beat[reference:8].
Flight attendants, digital nomads, weekend wanderers — the packable, carry-on–friendly silhouettes are built for layovers and long weekends[reference:9].
“Mom friends, pool and beach lovers” — the brand’s zippered, water-repellant totes and pouches are a cult favorite among parents[reference:10]. The upcoming diaper bag expands this appeal[reference:11].
Community note: “You know you’re in Hawaii when you see these bags — it’s almost like everyone has one!”[reference:12]. The brand fosters a loyal ‘ohana (family) through events like the annual Big Show in Honolulu, which drew over 5,000 attendees[reference:13].
Channel mix: e‑commerce accounts for roughly 60 % of sales, with wholesale (Nordstrom, Bloomingdale‘s, Tommy Bahama, Vuori) and retail stores driving the remainder[reference:16]. The brand has expanded into 2,000+ U.S. retailers and 25 countries[reference:17].
Growth trajectory: from $62,913 in 2014 to $583,874 in 2016[reference:18], and now a multi‑million dollar lifestyle brand. 2026 revenue is projected to grow 0–5 % after a slight 2025 dip[reference:19].
Through the Mālama ʻĀina program, ALOHA Collection donates 5 % of annual profits to Hawai‘i‑based conservation and community organizations[reference:20].
While not fully eco‑certified, the brand uses lightweight, durable technical fabrics and recycled materials in many collections[reference:21][reference:22].
Co‑founders are Native Hawaiian women who embed cultural values — aloha, ʻohana, and mālama — into every decision[reference:23].
Note: ALOHA Collection is not currently B‑Corp certified, but its founders have been recognized by Forbes, Entrepreneur, and Hawaii News Now for their community‑first approach[reference:26].
“ALOHA Collection isn’t just a brand; it’s a reflection of the vision and dedication of its founders. I’ve been fortunate to witness Heather and Rachael’s journey firsthand, and I am inspired by their innovative spirit and commitment to their community.”
Customer sentiment (4.8 / 5 · 100 % recommend): “Lightweight, water‑resistant, and fits so much without feeling bulky. The quality is amazing … I use it for travel, beach days, and everyday errands.”[reference:28]
“They make very high quality beach and toiletry bags. They are made with recycled materials and have many awesome designs.”[reference:29]
Retail partner (Tommy Bahama): “Well made waterproof bag ideal for our trip to Hawaii. Excellent quality … sand shakes right out.”[reference:30]
Editorial (Apartment Therapy): “The Aloha Collection Keep It Light Weekender is a lightweight duffle made of ripstop nylon that‘s carry‑on approved.”[reference:31]
Sand shakes right out; wet swimsuits stay separate.
Packable, carry‑on friendly, trolley sleeve for luggage.
Sweaty clothes, damp towels — splash‑proof pouches contain it all.
Lightweight crossbody or tote for markets, coffee runs, school pickup.
Also used for: luggage organization, toiletries, tech gear, baby essentials, and as a travel laundry bag[reference:32].
A side‑by‑side look at how ALOHA Collection stacks up against alternative brands in the water‑resistant / lifestyle accessories space.
Where ALOHA Collection distinguishes itself:
✓ Weight & packability — significantly lighter than neoprene or structured nylon competitors.
✓ Authentic cultural narrative — Native Hawaiian founders with a genuine give‑back program, not a marketing afterthought.
✓ Beach‑to‑street versatility — while Baggu leans casual and Dagne Dover leans office, ALOHA lives in the in‑between.
✓ Price‑to‑value — AOV $100–125 sits below premium travel brands but above fast‑fashion alternatives[reference:33].
Audience overlap: all four brands attract style‑conscious, on‑the‑go consumers. ALOHA Collection uniquely captures the coastal adventurer — people who prioritize lightweight, water‑resistant gear with a distinct sense of place. Its closest competitor in revenue among Hawaiian‑themed brands, Manuhealii, generated $50,910 vs. ALOHA‘s $1.16M in January 2026[reference:34].